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A funny photo of toasts. (Photo: Kim Huynh/ https://flic.kr/p/aqczde)

Top 4.5 PR Lessons From 2015

As we say goodbye to 2015 and hello to 2016, there are some things about 2015 that we won’t soon forget. It was the year Bruce Jenner became Caitlyn, Cookie’s empire rose, Donald Trump topped the polls in his run for president, the force returned to “Star Wars” and Ms. Universe was crowned twice. While

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Five Reasons to Hire a PR Consultant

  When I worked in corporate communications, there always seemed to be more work than we had time to do. It didn’t matter how late you stayed or how early you got to the office, you just couldn’t get it all done. Even if you stayed overnight (which I did a time or two), you

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My SoSlam Seven: Reason No. 7 SoSlam Was Worth the Drive

Today, I wrap up a series of articles about my experience at Social Slam 2013, a one-day social media conference held in Knoxville, Tenn., in April. The conference brought together some of the top social media experts and practitioners, which leads to the seventh reason I say SoSlam was worth the six-hour drive. 7. Connections,

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My SoSlam Seven: Reason No. 6 SoSlam Was Worth the Drive

This is the next to the last article in the series about my experience at Social Slam 2013, a social media conference held in Knoxville, Tenn., in April. I’ve been sharing the top seven reasons I feel SoSlam was worth the six-hour drive to attend, and this is reason No. 6. 6. Duct Tape Marketing.

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My SoSlam Seven: Reason No. 5 SoSlam Was Worth the Drive

I recently attended Social Slam 2013, a one-day social media conference, in Knoxville, Tenn. The conference covered a variety of digital media topics, from search engine optimization to social content. Of the sessions I attended, seven stood out and made the conference worth the six-hour drive to attend. I’m more than half way through my

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My SoSlam Seven: Reason No. 4 SoSlam Was Worth the Drive

It’s been a couple of weeks since I started this series (much longer than seven days), but I am back on schedule and finishing up My SoSlam Seven this week. My SoSlam Seven highlights the top seven reasons I say Social Slam 2013, a one-day social media conference, was worth the six-hour drive to attend.

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My SoSlam Seven: Reason No. 3 SoSlam Was Worth the Drive

I’ve been sharing the seven reasons I felt Social Slam 2013, a one-day social media conference in Knoxville, Tenn., was worth attending. It just happens that my third reason has to do with social media and crisis communications. In light of recent events in Boston, this information seems more pertinent than ever. Social media sites

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My SoSlam Seven: Reason No. 2 SoSlam Was Worth the Drive

This is the second in a series of seven posts (eight if you count the introductory article) summarizing Social Slam 2013, a one-day social media conference I attended in Knoxville, Tenn. The conference was so packed full of information I couldn’t share all the reasons I felt it was worth attending in one post. So

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My SoSlam Seven: Reason No. 1 SoSlam Was Worth the Drive

So last week I attended Social Slam 2013—a one-day social media conference. It was awesome! It was so awesome, in fact, I couldn’t share all the reasons I felt the conference was worth attending in one post. So today I start with the first of seven reasons I say SoSlam was worth attending. 1. Twitter

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My SoSlam Seven

  It’s been a week since I attended Social Slam 2013 in Knoxville, Tenn. And it has taken me that long to process the information and recover from the drive. For some bizarre reason, I thought Knoxville was only a three-hour drive from Memphis, Tenn. (wait that’s from Atlanta—the city from which I moved two

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